Client:
National Rural Electric Cooperative Association (NRECA)

Challenge:
Develop a certificate program to meet the training needs of electric cooperatives who want to develop the skills of their mid-level managers and increase team performance. Focus groups with CEOs and mid-level managers identified skills gaps among the mid-level management group. Existing training programs, attended by many mid-level managers because they lacked better options, did not accommodate their specific professional development needs.

Solution:
Understanding how the intermediate management group’s needs differed from supervisors and senior managers was key to success in this project. e3 Strategies targeted the mid-level management audience and helped NRECA define the knowledge, skills, and behaviors (competencies) necessary for success and growth at that level. We designed and implemented seven courses in communications and management, including performance management, teamwork, and change management, to name a few.  Over 22,000 managers across the U.S. take required courses face-to-face with an instructor, then choose to take electives either online or face-to-face.

Keeping the needs of mid-level managers at the forefront of strategy, curriculum development, and implementation maximized marketability for NRECA, ensuring a balance between building competencies within the workforce and generating revenue. e3 Strategies enabled NRECA to maximize return on investment by building in metrics that tie training to results on the job.

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